'Burger too small': Burger King faces legal action for misleading customers with its ads

Judge says jurors should 'tell us what reasonable people think'


A US judge ruled that popular fast food chain Burger King must face a lawsuit, accusing it of misleading customers with its advertisements. The lawsuit alleges that the fast food joint makes the popular Whopper burger, touted as the "the burger to rule them all", appear larger on advertisements than it actually is.

According to the lawsuit, Burger King made Whopper burger look 35 per cent larger, with ingredients that "overflow over the bun," than in reality. The amount of meat served too is more in the advertisement than in reality, according to a BBC report.

Burger King contended that it wasn't required to deliver burgers that look "exactly like the picture." "The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide," it said in a statement on Tuesday.

While Burger King dismissed the claims in the lawsuit as "false" US District Judge Roy Altman ruled that jurors should "tell us what reasonable people think". The judge, however, dismissed the claim that the fast food chain misled customers with its advertisements.

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