It is an arduous task to attain the ablest team of technical writers who understand the fundamentals of your Software as a Service (SaaS) business; Inkxpert might be your one-stop shop. In recent years, the gig economy trend has seen significant growth amid the transformation of industrial manufacturing through digitalization. Every business organization wants to maximize revenue with minimized marketing costs. Serving to the same purpose is the stand-up marketing and sales professional Akhilesh Panigrahi, the founder CEO of Inkxpert, India. Inkxpert is a marketing communication business organization that encourages utility in businesses with high-quality content.
Inkxpert provides you with the option of a committed technical research and writing team, which works as a collaborative firm to comprehend your product/service, creating content accordingly to represent your thought leadership efficiently. The company caters to a diverse range of domains such as technology, automobiles, banking, financial services, insurance, education, healthcare, sports, travel, lifestyle, and fashion. It deals with your everyday marketing collaterals, website content, Google search engine optimization (SEO), social media management, case studies, and whitepapers. At Inkxpert, an individual content writer is assigned to each customer, ensuring rapid turnaround time for project delivery, editing, and publishing. The company also contributes 20% of its profits to the education of underprivileged children with its 'Inspire In Ink' campaign.
Inkxpert CEO Akhilesh Panigrahi is an innovative thinker who started Inkxpert for INR 5000 from his hostel room at Symbiosis International University, Pune, from where he pursued his MBA degree. The current worth of Inkxpert is $7 million; from an insubstantial capital to an enormous valuation has been an excellent achievement for the young entrepreneur. Before launching Inkxpert, Akhilesh garnered four years of work experience with some top IT and Media organizations like IBM, CMG, LinkedIn, and American Express. He says the initiative to help developing start-ups in the IT, Telecom, and Software Development space with economic content marketing strategies inspired him to start Inkxpert.
Supported by many Silicon Valley venture capital firms like Hudson Investments and KSA Partners, Inkxpert witnessed a transient growth in the ongoing pandemic as software companies shifted to remote working. According to sources, Inkxpert's CAGR is 400% as marked for financial year 2020-21. Akhilesh sees Inkxpert as an institution for technical writers. He says each writer handles a distinct client where they are put through to understand the client's product/service, coordinating and constantly cooperating with its functioning and marketing teams to deliver the most relevant content. Inkxpert ensures to assign a writer with appropriate technical experience in accordance with the client's industry. It further makes the collaboration easier.
The co-founder says that an impulse to help his clients and design effective marketing strategies keeps him motivated. Referring to the future, he plans to experiment with the expansion to assign his freelance consultants across technology and finance industries so that his clients can save expenses with remote hiring and freelancing. He also said that they are also eying to raise funding through venture capitalists in the media technology area.
Inkxpert has reshaped the existing model in the writing industry. Earlier, a per-word basis was followed, which has now been replaced by a Netflix-like subscription model to ensure a 360-degree content marketing service throughout the month. The clients can conveniently begin/break the service any month, which helps to scrape the additional annual expenses of managing a full-time employee.
Inkxpert has offices in different parts of the globe; New York, Berlin, London, and India, with a team of 400+ technical researchers and writers to bring a remarkable difference with their content marketplace in Industry 4.0. Numerous business organizations of different spheres have begun to realize the expanding significance of content marketing. Content marketing directly affects the search rankings; findability strengthens trust with potential clients, works as a platform for efficiently representing your thought leadership, and portrays the organization's product/service profile convincingly through different means.
The founder CEO of Inkxpert, Akhilesh Panigrahi is a visionary entrepreneur who has a comprehensive, wide-ranging expertise in directing consumer businesses, brand portfolios with national and transnational scope. Amid the other emerging competitors in the content marketing industry, Inkxpert has definitely brought a remarkable difference in the technical writing space with its Netflix-like subscription model.