Flipkart apologises after official handle says Nagaland not in India

The mistake by the Flipkart social media handle was pointed out by many

NCLAT to hear online vendors' plea against CCI order on Flipkart Representational image | Bhanu Prakash Chandra

It can be frustrating to want to order a product only to find that it does not ship to your location. One Flipkart user who asked why the company’s products were not being shipped to Nagaland, was met with a surprising reply.

“Sorry to hear that. We appreciate your interest in shopping with us. However, sellers do not provide our services outside India,” the Flipkart twitter handle replied.

The post, which has since been deleted, attracted angry replies by Indians annoyed that the person handling the account did not know that Nagaland is a state in India. The post went viral after singer Alobo Naga shared the post.

Many accused the company of discrimination and racism against the people of the north-east.

Among those who commented was also Nagaland’s Director General of Police for Borders Affairs, Rupin Sharma, who wrote, “Although not with Flipkart, Even I had this experience once. Nagaland is India #Flipkart.”

A comment was screenshotted showing Flipkart’s apology. “We are extremely sorry about the inadvertent error earlier. We strike to ensure serviceability across the nation, including regions in Nagaland. We are happy to connect with you and provide currently available options,” the post said.

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