The BJP has topped the chart of political advertisers on Google with an advertisement spent share of around 32 per cent, while its rival Congress is ranked sixth with a meagre 0.14 per cent share.
Political parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency Report released Thursday.
The BJP emerged as the top advertiser, with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google, it said.
The Congress was ranked sixth with a total expenditure on advertisement of Rs 54,100 on Google.
The BJP was followed by Jagan Reddy's YSR Congress Party in Andhra Pradesh, which spent a total of 1.04 crore on advertisements, according to the Google report.
Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400 to promote YSR Congress Party candidates.
Pramanya Strategy Consulting Private Limited, which was promoting the Telugu Desham Party (TDP) and its chief Chandrababu Naidu, was ranked third with an advertisement expenditure of Rs 85.25 lakh, the Google report said.
Digital Consulting Pvt Ltd, another entity that also promoted Naidu and his party, was ranked fourth with a total spending of Rs 63.43 lakh.
Google blocked advertisements of four of 11 political advertisers due to violation of its ad policy, the report said.
