How OneRare has benefited by associating with Cornitos- A leader in the snack category
OneRare’s mission is to bring the Food & Beverage industry to the blockchain and our partnership with Cornitos helps us take a step forward in the right direction. Cornitos has a young and engaged target audience, something that fits seamlessly with the kind of users we see in Web3. When a leading FMCG brand launches their NFTs in the metaverse, it creates a domino effect. Working with real-world brands and creating new mechanisms for them to harness the blockchain is an exciting opportunity for us.
Future of Foodverse in India
India loves food. Indians are foodies and so many families pretty much plan their day around food. We are also extremely tech savvy, we don’t take much time to grasp a new technology. Whether you look at SaaS, Social Media, or web3 — Indians have always been at the forefront of new technologies. So when we decided to bring food & technology together, we were already very optimistic about it. We are building a user-friendly gaming experience for foodies that allows them to experience food in an all new avatar. Users can explore new cuisines and discover chefs & restaurants from across the world. The future of Foodverse will bring a revolutionary experience to India, combining their virtual activity with real-life meals and deals.
Collaboration with the renowned Indian Chef- Saransh Golia, and Vicky Ratnani.
OneRare is thrilled to partner with the top talent from the Food industry and start their journey on Web3. Chef Saransh and Chef Vicky are loved & celebrated globally and we want to bring their signature dishes to their fans and foodies across the world. We celebrated World Food Day in 2022 by launching the first NFT Dishes of our Chef Partners - launching Tandoori Phool with Chef Saransh and Roti Tacos with Chef Vicky.
This is the beginning of our collaboration with chefs and bringing more engaging experiences to the Foodverse. NFT Loyalty Clubs, Virtual Restaurants and Interactions, Cooking Shows and Phygital experiences - we will help them explore new avenues of marketing & fan engagement. How OneRare envisions bringing the Global Food & Beverage Industry to Blockchain
We are democratising food experiences for global audiences. We truly believe that food is a universal love language and the industry can benefit greatly by applying blockchain to increase their marketing and monetisation channels. The Food industry learnt a severe lesson during the pandemic and is opening up to digital channels for revenue rather than relying on purely physical sources. As we build the largest food community in Web3, food businesses can advertise their products & offerings globally without setting up any physical outlet in any part of the world. This can be a powerful opportunity to discover new markets, monetise their social community, and even collaborate with other players - Imagine an NFT Membership Club started by Sushi restaurants from across the world that gives patrons benefits to discounts, experiences and more. A business can grow from a single entity to a global player by just leveraging blockchain technology.
How OneRare aims to establish the next wave of Blockchain Metaverse in India
The next wave of metaverse will be driven by mass adaptation. 2023 is going to be a significant year for the blockchain industry as more use cases will come to the fore. We have always looked at ourselves as a bridge between web2 and web3 or a gateway to web3, with a lot of our community being first-time users of the blockchain. Our game is simple, user friendly and has multiple features which makes it convenient for an average internet user to access our game. You do not need to make a crypto wallet to play our game, you can simply login using your social accounts. If you don’t know how to purchase in-game tokens, we have enabled UPI and other payment methods so that you can buy tokens with INR. We are hoping that these upgrades will motivate more people to enter web3. More projects should start working towards product simplification. India already has a pool of talented builders, all we need is mass adaptation & regulations for India to lead the next wave of blockchain developments.
