From establishing and following a natural skincare routine to choosing homegrown such brands, here's what you can expect from the skincare industry this year.
Well, to claim that the skincare industry undergoes constant evolution would prove to be an understatement. Every year, the industry witnesses a fresh array of natural ingredients and skincare trends rise to fame. While in 2020, beauty and skincare enthusiasts and experts experienced the goodness of plant-based ingredients, upcycling, and inhalable products, to name a few,) this year, we’re looking ahead to the trends being just as effectual and diversified. In the same direction, we bumped into Mr Paarth Malhotra, Brand CoFounder, Oh that! Natural to learn about his visionary thoughts on the much-talked-about skincare trends all set to dominate this year.
And, let’s just say his insights about minimalistic regimens to the soaring natural skincare products for all, undoubtedly confirm that there is a lot more to enhance your personal skincare philosophy this year. Further, you must keep scrolling down to browse through the metamorphic skincare trend predictions that shall set 2021 on fire! Are already doing so!
5 Skincare Trend Predictions for 2021
There is no denial in the fact that we spent most of the days rather months of 2020 and now 2021, indoors because of the COVID-19 Pandemic, although people used it as a period of creativity and giving their skin special care. However, people, this year are prepared as there were various beauty trends that emerged amid the pandemic last year. The popularity of DIYs and natural skincare products came into the picture as they were more effective than synthetic ones. These developments are only expected to accelerate in 2021 as we are at home again.
We are here with some of the latest and best trends for this year, from simple DIYs to one of the best natural skincare brands, “Oh that! Natural:”.
Slow Beauty Is The New Normal
The beauty industry has always shown quick results for any skin issue or even the skincare routine. Well, people have understood that the quick fixes are either temporary or leave some impact on their skin. To give the best treatment of wellness and skincare to your skin, natural products, as well as slow beauty, is the best option.
Talking about slow beauty as a new normal, Cofounder of “Oh That Natural” Paarth Malhotra said that, “It is based on the philosophy of using organic, wellness, body-positive, and long-term beauty practices.” He added, “This is not only about using the natural or organic methods to treat our skin but also about choosing quality over quantity and maintaining a perfect balance of mental and physical health.”
For brands, this entails providing customers with a conscious and clean beauty experience. “It's a sense of self-care fueled by the passion that serves around handcrafting goods with the best and authentic ingredients without using any kind of chemical or artificial elements,” said Paarth Malhotra.
Oh That Natural uses natural and best active ingredients that believe in promoting the slow beauty movement and ensuring long-lasting results.
Embracing The Natural Skin Tone
The new trend of 2021 that emerged after the pandemic year is Skinmalism which also denotes embracing the natural skin tone. People have started loving their skin with all the imperfect yet natural skin concerns where they have started flaunting their textured, blemished skin as well as the pores. Rather than covering the imperfections with cosmetics, people have begun to believe in natural skincare and beauty routines to treat them with utmost care.
Talking about this trendsetting concept, Mr Paarth Malhotra added, "The whole point of ‘skinmalism’ is all about minimal coverage. This is an unusual step in a world of beauty and skincare obsessed with hiding imperfections with makeup. It's also an indication that many people tend to abandon unrealistic beauty ideals and are now confident enough to accept the vulnerability.” His beliefs couple up with this trend drives people's trust and support for homegrown as well as a natural skincare brand.
Homegrown Brands To Witness A Huge Spike
Oh That Natural, a homegrown and natural skincare brand has witnessed massive growth in their sale as compared to the synthetic skincare brands amid the pandemic. Indian customers have started understanding the benefits of natural skincare facilitated by homegrown brands. They attribute the trend to three major reasons. Explaining the same, Mr Paarth Malhotra says, " The initiative of ‘Vocal for Local’ and due to the lack of availability of global products, Indian consumers started using local and 'Made In India' skincare products during the lockdown period." In other words, where they had turned to these brands as substitutes, customers have now replaced the international brands with these because of their chemical-free benefits and results.
Oh that! Natural products have been loved by the customers for their organic ingredients that cause zero side effects to anyone. The brand amplifies the concept of luxury at a very affordable price through its state-of-the-art and innovative clean skincare products with the mission to beautify the natural you and give you the best skincare routine.
Additionally, another reason stated was a strong social media presence and digital marketing that have helped in extensive growth far and beyond. To elaborate, a considerable digital footprint assisted by creative visibility on social media channels provides brands plenty of exposure.
An Increase In The Selling Of Personal Care Items
Body care items have always a reserved place in the market be it any year, thanks to the importance of grooming. Well, the only change is people have switched from international and synthetic brands to the ones selling organic and natural products. According to Mr Paarth Malhotra, any kind of product that enhances and maintains personal cleanliness and hygiene will observe growth in sales every year and especially amid the pandemic. COVID-19’s first weapon is cleanliness and maintaining hygiene as washing hands is still and will be the first priority.
The Selling Of Organic Beauty Items Is On The Rise
Talking about how the sale of organic beauty products has hit the peaks, Paarth explained, "The global skincare market was evaluated at $633.6 million in 2018 and is approximated to reach $3,484.00 million by 2026.” And, this is exactly why people have zero doubts about how products comprising natural ingredients are quickly gaining acceptance and acclaim among skincare freaks and customers.
Nowadays, customers are on the lookout for innovative and exciting beauty and skincare products manufactured from organic and sustainable resources. Perfect for anti-ageing and anti-inflammatory skin benefits, such products display satisfactory results in treating various kinds of skin issues.
