It was only a couple of weeks ago that ALTBalaji, the homegrown online-streaming platform, launched the Tamil serial, Maya Thirrai. Now, it has announced the release of its first Bengali regional show, Dhimaner Dinkaal.
Directed by Saugata Nandi, the digital show will have celebrated Bengali actors like Saswata Chatterjee, Sreelekha Mitra, Khoraj Mukherjee and Sudipta Banerjee. It is the story of an ordinary man who lives a simple life, away from the madness of technology and internet. The show will explore how his life takes an unexpected turn when he is forced to embrace the new world of technology.
“ALTBalaji is the number one repository of exclusive and original digital content in Indian languages today. After launching with six Hindi and a Tamil show, we continue our commitment to Indian language shows with Dhimaner Dinkaal. We are confident that this will be a favourite for Bengalis in and out of India,” said Nachiket Pantvaidya, CEO, ALTBalaji. The platform has plans to release 32 original shows, 24 of which will be in Hindi and the rest will be in Tamil, Bengali and Telugu. Each show will have 10-15 episodes of 20 minutes each.
India is among the rapidly developing digital economies today, making up 13.3 per cent of internet users globally. While India's internet client base of 461.12 million is by China's 721.43 million (52.2 per cent of total population) during the last 12 months India witnessed a growth of 30.5 per cent versus China’s 2.2 per cent.
In fact, all the other homegrown streaming platforms are upping the game. SonyLIV was the first to capture the regional market with the Marathi show, Yolo followed by the Gujarati Kacho Papad Paako Papad. While they too plans to launch multiple regional shows this year.