Online jewel site marries bricks to clicks

  • Will buyers trust a web portal for buying gold and diamond ornaments? A Mumbai jeweller makes it easier by offering direct interface with the designer

An online jewellery souk? It is the latest business that is pushing for a web presence. But will buyers trust a portal to buy c gold and diamonds?, the e-commerce operation of a leading Mumbai-based jewellery brand, think so. The web portal sells readymade BIS hallmarked (916) gold pieces, diamonds verified by Solitaire gemological laboratories. It also sells made-to-order jewellery, for between Rs. 7,000 to Rs 3 Lakhs.

In the made-to-order section , a you can upload your budget and choice and Orsuq will have the jewellery manufactured for you. But if you have a specific design in mind, you can book an appointment with an empanelled jewellery designer and get expert advice, meeting him or her in person to narrow down on the design.

Image experts interact with customers and help them identify the jewellery design that will best complement their facial features, body type, personality and the occasion for which they are buying.

Orsuq was founded by Minesh Shah & Mahendra N Raju. Though headquartered in Mumbai, they have manufacturers from Surat, Jaipur, Rajkot, Kolkata, Coimbatore, Mumbai and Ahmedabad on their panel.

They started he web operation earlier this year to tap customers from the metros and mini-metros, but hope to extend business to rural areas. Orsuq will soon launch an app in Android and iOS app for mobile devices. It remains to be seen if Indian customers will entrust such a critical purchase like jewellery to an e-commerce operation. Orsuq, possibly anticipating some cultural resistance has added a bricks operation to the clicks to ease the transition.

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Topics : #jewellery

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