Bengaluru based start up HarshLearn has launched a tutoring service on its on-demand tutoring app to help students preparing for entrance examination instantly connect with tutors at any given point of time.
The new service called 'Atom' allows a student preparing for entrance tests to connect with tutors from premier institutes such as the IITs, AIIMS and BITS at a fee of Rs 30 for a 20-minute session. The users will be able to pay the fee through their mobile service providers which include Airtel, Vodafone, Idea, Reliance, Aircel and Tata Docomo.
The service can be bought in packs of 1 to 5 sessions and besides the regular payment options, a user will be able to buy the packs through one’s mobile operator right within the app itself. The amount will be deducted from his or her prepaid balance or added to the postpaid bill.
“Tutors are available on-demand and round the clock thereby ensuring that students never get stuck while learning. We aim to connect every student to a high-quality tutor by making the service accessible and inclusive to all students. In India only 20 per cent of the tutoring market is organised and we found that vast majority of them cannot access quality tutoring owing to tuition costs or location constraints. Even students from urban markets grapple with issues such as lack of personalised attention and authentic help,” said Jayadev Gopalakrishnan, CEO and co-founder of HashLearn.
The 20 minute session format of the service is based on the data from thousands of live sessions conducted on HashLearn’s platform over the last several months. Each session focuses on a specific concept or problem at the end of which students rate tutors. The HashLearn Android app can be downloaded from the Google Play Store or by messaging ‘GETNOW’ to 56263. All new users can take the first three sessions free of cost.
“The test prep market, though large, is underserved primarily because of issues of access and costs. One cannot solve one problem without the other being addressed simultaneously. What we call coaching or tutoring is largely an urban phenomenon or restricted to a few ‘destination’ centres like Kota. The vast majority cannot afford high-quality tutoring owing to high-costs or access it due to location constraints. While classroom coaching is a great enabler, it is limited in a significant way by its ‘brick and mortar’ structure and the inability to scale both from a reach and educator-supply perspective. We have tried to put power in the hands of the students as they are freed from the pains of travelling, sitting in traffic and juggling schoolwork alongside. Through out the service they have the flexibility to choose the subjects and topics for which they need help,” said Gopalakrishnan.
HashLearn was founded by Gopalakrishnan and technologist Gokul Janga and is building a range of products and services that connect educators and students. It is backed by angels investors including the founders of Flipkart, Ola, People Group and the MD of Google India and SE Asia.