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Google reaffirms commitment to digitally empower small and medium businesses

Google Androids Next Tricks (File) Google CEO Sundar Pichai

Google has announced a new set of initiatives to digitally empower India’s 51 million strong small and medium business community.

Google CEO Sundar Pichai on Wednesday announced Digital Unlocked—a training programme to empower thousands of Indian SMBs with essential digital skills that will enable them to get online and start using the internet to improve their business prospects.

Google also gave a preview of My Business Websites, an easy-to-use offering to help businesses to have a rich, mobile optimised digital presence that will be launched later this year.

In keeping with the varied learning needs of the millions of businesses in India, the programme has been built to suit users across online, offline and mobile platforms.

The offline training is being conducted in collaboration with Federation of Indian Chambers of Commerce and Industry ( FICCI). In the next three years, 5,000 offline training workshops will be held across 40 Indian cities.

The online training comprises a set of 90 self-paced video tutorials, curated specifically for India and available for free. The training programmes are certified by Google, Indian School of Business and FICCI.

My Business Websites aim help the vast majority of small businesses to begin their digital journey by creating a free, mobile optimised website, easily and instantly. Available for Google My Business users later in the year, this new feature will provide simple, templated and editable websites for small businesses. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.

According to a joint research study done by Google along with KPMG, 68 per cent of the 51million Indian SMBs are offline.

Pointing out that internet is a powerful equalizer, Pichai said Google is motivated to bring the benefits of information and technology to as many people as possible. "Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems”, he said.

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Topics : #Google

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