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Sneha Pillai
Sneha Pillai

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All you need to know about Snapchat, the app

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Snapchat is in news yet again, and all for wrong reasons. But do you know what the app is about?

Overnight, Snapchat seems to be the only app most Indians on social platforms seem to care about. The reports of Snapchat CEO Evan Spiegel having allegedly called India a poor country has not gone down well with many users of the app.

Passionate Indian Twitterati launched the hashtag #BoycottSnapchat, which soon became a top trend on the social media platform. As per media reports, people are protesting against the statement made by Spiegel by uninstalling the app in large numbers. On app stores, the fun messaging app is facing a backlash in form of down-rating. While Snapchat may take a long time to snap out of this mess, let's take a quick look at what does the app do.

Snapchat is a mobile app that allows a user to share photos and videos with their friends and family. However, what differentiates it from other visual content sharing app is that the messages, called snaps, are made available to the target audience only for a short time before they disappear. The stories feature of the app allows the users to have a chronological order of daily logs of pictures and videos that last only for 24 hours before it disappear.

In a video published on Snapchat's official YouTube channel, Spiegel explains that unlike other online interactive platforms that focused on content (text, photos and videos) accumulation, Snapchat is all about instant expression—talking through photos and videos. “The mobile phones have really empowered the idea of instant expression, which is showing someone where you are and how you are feeling in the moment,” he says in the video.

Snapchat may push you to create instant photo and video messages for your followers, but that does not mean that your snaps have to be plain. Once you capture a photo/video through the app's camera, it offers an array of options to make your message interesting and creative. You could add a caption, doodle or filter/lens over top before sharing the snap with others. Your friends and followers can see snap for up to 10 seconds before it disappears, or you must add it to a story, in which case the snap would be visible for 24 hours.

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Topics : #technology

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