TECH TREND

IBM to acquire India-based leader in DRM

sanovidrm
  • Sanovi is already a respected global name in Disaster Relief technology for enterprises. Post acquisition, it will remain a separate brand and solution

Q: Will you need collision coverage?
James Bond: Yes.
Q: Fire insurance?
Bond: Probably.
Q: Personal injury?
Bond: Accidents do happen.
Q: They frequently do — with you
(dialogue from the James Bond film, “Tomorrow Never Dies”)

Accidents, as James Bond admits, are prone to happen. In business, it is not enough to buy a comprehensive insurance policy. To survive, one must recover fast – often within seconds of disaster striking – if business continuity is to be maintained.

The solution is DRM or Disaster Recovery Management, an area where Bangalore-based Sanovi, (www.sanovi.com) is a respected name. Founded in 2003, Sanovi is headquartered in India, and operates in the United States, the Middle East, and Asia.

The company's flagship solution includes features like, automatic recovery, Large File Replication Support, and other prepackaged tools. Sanovi also licenses its software to managed services partners, and integrates with their help desk to enable the partner to offer comprehensive DR solutions with end-to-end service levels to the end user. Its solutions are crafted in India for a global clientele and in recent years and increasingly become cloud based.

This may explain the surprise announcement last week, that Sanovi was being acquired by IBM to bolster its own data recovery services in the hybrid cloud.

With Sanovi’s software, IBM will further empower clients to redefine their disaster recovery strategy in the face of unprecedented industry change. The addition of Sanovi’s technology to IBM’s existing portfolio offers a solution that helps simplify and automate the disaster recovery process, helps to manage recovery workflows, and can help to reduce recovery time, operating costs, and disaster recovery drill testing time.

"Our clients are embracing a digitized world where applications need to be ‘always-on,’” says Martin Jetter, Senior Vice President, Global Technology Services, IBM, “As a cloud-native company, Sanovi will strengthen our resiliency portfolio to manage the broad range of applications, data, and IT systems of our clients ."


Adds Chandra Sekhar Pulamarasetti, Co-Founder & CEO of Sanovi: “IBM’s technology leadership in hybrid cloud infrastructure and resiliency services makes it a clear choice to bring end-to-end services to our customers and transformational value to IBM’s existing client base. Together, we will provide next-generation resilient solutions for robust hybrid cloud deployments across the globe.”

In addition to being available as part of a managed service, IBM plans to make Sanovi DRM available as a stand-alone software license for partners and customers... which means the Sanovi brand will live on -- as a byword in DRM.

Tech Note:
What is disaster recovery ?
Disaster Recovery is an organizations ability to recover and operate core process/services that enables it to transact business with its customers and partners.

Why organizations need DR solutions?
Increasing use of critical business process and related IT systems and the impact to business if critical IT systems become unavailable. Also the cost of down time is multifaceted – financial loss, loss of reputation and customer dissatisfaction. Further in several vertical markets, DR is required by regulatory authorities and DR capability must be demonstrated on a regular basis.

What are the common reasons cited for not deploying a DR plan for an organization?

"We don’t need DR plan, since..."
• we have not been hit by a disaster, these things don’t happen here
• we are replicating our data, that is our DR plan
• My team of experts can bring up our infrastructure in case of need
• DR is for big companies, my company can postpone the decision

Which are the ideal target sectors for these products / services? DR management solutions are most applicable to verticals that have critical IT applications and by regulation need to demonstrate DR capabilities. Banking & finance, manufacturing, e-government, telecom are some of the verticals that are targets for these products/services.

What is the current market for DRM solutions in India?
The market for DR in India is growing. Consider some numbers: There are over 150 participants in Reserve Bank of India's Real Time Gross Settlement network; all of them must have a DR for their RTGS application. The government has major initiatives in egovernance, each of these project has critical data that must have a DR solution.

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