That's the hashtag the BJP intends to trend, not just over the week or month, but sporadically till the elections to the Uttar Pradesh state legislature is over. “We intend doing everything that is fair to campaign and ensure that Uttar Pradesh transforms,” says BJP leader Sreekanth Sharma.
While the overall campaign will largely focus on the good governance by Prime Minister Narendra Modi with a dozen indicators to substantiate that, the party will also target the ruling Samajwadi Party and the Yadav parivar in a focussed manner.
Among the points it will put before the voters is their data that 19,27,997 kids forced into child labour in the state. “About time the government extended a helping hand,” says the BJP. “Lawless and poor, UP is ruled by a party sunk in corruption, land grabbing, extortion, discrimination and nepotism. Time to change,” the party believes.
Over a crore unemployed youth, staff shortage in the police force—1 police person for every 1,300 persons—and 'Yadavisation' of the men in khaki are some issues the BJP will raise over the next few days. The party is also planning to target Akhilesh and the SP on other issues like increased drug usage among teens and the state government's silence on it, and the crores that were spent on the senior Yadav's birthday at a time when around 50 districts in the state are reeling under severe drought.
Not to forget, transformation is necessary for UP because the Samajwadi party has the maximum number of ministers accused of crime, and the state has four of the world's most polluted cities.