BJP president reached Jammu on the first leg of his three-month national Vistar Yatra. Rana Jitender Singh, minister of state in PMO, who hails from Jammu, is accompanying Shah.
Shah was given a warm welcome and the route from airport to government convention center was decorated with party flags and insignia.
The visit of BJP president comes in the wake of deteriorating law and order situation in Kashmir valley.
His visit also assumes significance in view of Chief Minister Mehbooba Mufti's meeting with Prime Minister Narendra Modi on April 24.
After reaching Jammu, Shah addressed the BJP legislators at convention center and also interacted with them.
Sources said Shah raised the issue of unrest in Kashmir and directed senior BJP leader and deputy Chief Minister to ensure the situation is brought under control.
In the afternoon he met sever delegations of civil society members,traders and doctors.
Shah will also meet Mehbooba and governor N.N. Vohra.
Insiders say Shah will also disccuss the recent spat between the PDP and the BJP. In his meeting with the governor, Shah will discuss the preparations for the upcoming Amaranth Yatra in June.
The Centre is likely to deploy more troops in Kashmir for the smooth conduct of the Yatra in view of the sporadic separatist agitation in Kashmir.
Late in the afternoon noon Shah met top BJP legislators and discussed administrative matters.
Shah's visit comes a day after key administrative changes were made and B.R. Sharman was replaced by B.B. Vyas as chief secretary of the state. Vyas's appointment was made by chief minister with the approval of the BJP.
