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Shweta T Nanda
Shweta T Nanda

Bollywood

Jab Harry Met Sejal gets a special 'ring' emoji on Twitter

jab-harry-met-sejal Shah Rukh Khan and Anushka Sharma in Jab Harry Met Sejal | via Facebook

Taking forward their unconventional marketing approach, Red Chillies Entertainment has partnered with Twitter India to launch the mini trail 5 of Jab Harry Met Sejal with a custom Twitter emoji.

These mini trails give audience glimpses into the characters of Harry and Sejal. The earlier trails in the series have already got Shah Rukh Khan and Anushka Sharma fans hooked.

The latest mini trail introduces the audience to a new character, 'the ring'. It shows Harry and Sejal looking for the ring all across the beautiful European terrains.

To establish the importance of the ring in the story, the makers have partnered with Twitter India to launch a custom emoji of a ring alongside the hashtag of the film. In each tweet by a user with the hashtags related to the film—#JabHarryMetSejal #JHMS—the emoji of a ring automatically appears at the end.

Binda Dey, Marketing Head at Red Chillies Entertainment said, “The ring emoji was planned keeping the communication of mini trail 5 in mind. While Harry and Sejal are looking for the ring in the mini trail, fans can use the hashtags related to the film and find the ring connect on this platform."

"Twitter is the best place to discover what's happening in the world of Bollywood. The custom emoji intrigues the audience to learn more about the film and offers the opportunity to have shared experiences with their favourite stars Shah Rukh Khan and Anushka Sharma on Twitter," said Viral Jani, head of TV & Entertainment Partnerships at Twitter India.

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