Ekta Kapoor’s premiere digital app ALT Balaji announces its first original series with 'Homeland' star Nimrat Kaur in the lead. ALT Balaji, which is geared up to launch in early 2017 will boast of a variety of original, exclusive and disruptive content. To be directed by Nagesh Kukunoor and produced by Endemol Shine India, the series is set against the backdrop of the Indian army and has been jointly conceptualised by Ekta Kapoor and Samar Khan. The yet untitled fiction series, will have Nimrat Kaur essay the role of the first woman preparing to be inducted in a combat role in the Indian Army.
“When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment. The ALT wave has begun and we’re excited to kick start the announcement with this duo. While Nimrat is known for her unconventional choice of roles, Nagesh is known for his alternative style of filmmaking, both of which align with the core ethos of ALT Balaji," says Ekta Kapoor.
Nimrat, who has always been attracted to unconventional choices, says she wanted to do something that I have never done before. ”After Homeland, I was keen to do a show that pushes me as an actor and that’s exactly what I found in this one. The story is set on the backdrop of the Indian army and coming from one myself, I got hooked instantly. What's exciting about partnering with Ekta for her platform ALT Balaji is the common belief that we need to shake up digital entertainment with power-packed, strong and brave original content. I am pretty certain, this is it," she said in a release.
Launching in early 2017, ALT Balaji marks Ekta Kapoor's ambitious foray into the digital domain, with her app, which will showcase exclusive, original, and never-before-seen content.