Biscuits boost

Parle aims to double turnover to Rs 20,000 cr, eyes 'total food' transition

parle-g-biscuit-website Representational image | Parle Products' website

Biscuits and confectionery maker Parle Products is aiming to double its turnover and cross Rs 20,000 crore in the next five years, said top officials.

The company also expects the staples and snacks segments to be its growth drivers in the coming years, they added.

"We are at least looking at, by 2023-24 to double our turnover from here," Parle Products category head Mayank Shah told reporters.

Parle Products, which is a privately held company, has a present turnover of Rs 10,000 crore plus, he added.

Shah further said, "This growth would be mostly going through the organic way rather than acquisitions."

As part of its growth strategy, the company is expanding its product portfolio, aiming to be a total food company, by filling up gaps in its offering.

"Eventually, we are looking at several other categories and whenever and wherever there are opportunities, we would grow into a total food company," he said.

The company has got into snacks, bakery items like cakes and rusks and ventured into staples such as pulses. It is present in the premium chocolate segment.

Parle Products is now tapping both retail and institutional markets such as hotels, which buy in bulk, through its innovative offerings as Zeera Jeffs biscuits.

"While we consolidated our biscuits and confectionery portfolio, we felt that was not very innovative. In the last couple of decades, we have made movements as a whole food company rather than as a company, which has only couples of lines," said Parle Products Category Head B. Krishna Rao.

Parle Products, which has ventured into the staples segment by launching pulses six months back, plans to increase its offerings and distribution.

Presently, in pulses, Parle is present in two states, Maharashtra and Karnataka, in five segments—arhar daal, chana, masoor, urad and moong dal.

"Pulses is a big opportunity and it's the future for us," he said, adding, gradually, Parle would expand its presence to a pan-India level.

"There is trend to buy more packed items. Moreover, people have become more sensitive towards quality and issue of adulteration, which is the biggest problem," he said, adding that there is trend of conversion of unorganised to the branded segment.

The company is expecting contribution from its Platina range to grow too.

"We are targeting one-fourth of total sales coming in next one-and-a-half years," said Shah who handles management, advertising and promotions for biscuits and chocolates for the company.

Besides, it also expects the contribution from its Platina range of premium products to go up by 25 per cent in next three years in the biscuits segment, which presently adds 65 per cent of its total fold.

Platina handles its four premium brands as Hide & Seek Milano, Mexitos and Simply Good.

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Topics : #food | #business

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