McDonald's, the quick service restaurant (QSR) chain known for its burgers, is set to revolutionise the dining experience with its innovative 'Experience of the Future’ (EOTF) restaurant. It will use technology to dramatically elevate the customer experience. The new concept restaurant at CR2 Mall in Nariman Point will have customizable menu options, new technology and a best-in-class customer experience. As part of its brand transformation, the company has evolved its menu, ordering processes and staff roles to bring greater control, convenience and personalization to its customer.
Using self-order kiosks, customers will be able to customise and build their own perfect burgers and skip the front counter entirely, with their food being served right at their table. Customers will also be able to enjoy interactive table-top games whilst they share a meal and even charge their smart phones using wireless charging devices in a contemporary and stylish ambience.
The EOTF will have guest experience leaders, different from the servicing staff at QSR chains. From hello to goodbye, the guest experience leaders will help customers to choose between self-order kiosks or counter service, assist with finding their seats, and provide table delivery service.
The introduction of self-order kiosks at the restaurants will give customer a modern and convenient opportunity to try their own hand at personalising their menu and order at their own pace.
The company has also enhanced its efforts in the area of sustainability by installing smart hand wash systems which will enable the restaurant to save approximately 4,00,000 litres of water per year. Additionally, the restaurant will save upto 6,000 units of energy with the LED lighting. Besides this, the restaurant will use bio-degradable cutlery, reusable cups and recycle its waste with the vision to send zero waste to landfill.
The new future themed resturant will also have a revamped menu. For the first-time ever, McDonald’s India is launching farm fresh salads and transitioning its existing wraps into whole grain wraps. The launch follows consumer demand for more variety, lighter and wholesome balanced choices. Additionally, customers will have the choice to opt for milk based beverages (chocolate milk, smoothies or shakes) with their Happy Meals or simply replace their fries with a bowl of salad.
