Now, it will be all about growing medicinal plants at high altitude. Dabur India Ltd on Monday signed an MoU with Defense Institute of High Altitude Research (DIHAR), Leh, which is a part of DRDO, to promote sustainable cultivation of high-altitude medicinal plants in Ladakh, amongst the most difficult terrain in the world. Under this tie-up, both the organisations will educate farmers in Leh-Ladakh about high altitude medicinal plant species and also help enhance the livelihood of villagers in the cold desert area of Leh-Ladakh by involving them in cultivation of medicinal plants.
The first step towards the goal of implementing conservation and environmental development benefits in Leh-Ladakh will be a baseline survey of the area for cultivation of highly endangered medicinal plant species. It will focus on development of a self-sustainable system by creation of a value chain for the targeted endangered species and sustainable management of bio-resources by implying scientific agronomy practices and thereby ensuring biodiversity conservation, said Dr. Bhuvanesh Kumar, director of DIHAR.
Speaking on the occasion, Dr. J.L.N. Sastry, Head of Healthcare Research, Dabur India ltd, said, “The Great Himalayas is home to the greatest of ayurvedic ingredients, and Dabur, as the custodian of traditional ayurvedic knowledge, has always been a frontrunner in encouraging the advancement of ayurveda in India. We are pleased to be the initiator of this developmental programme, which will not only help in growing and cultivating high altitude medicinal plants to prepare ayurvedic medicines but also provide an alternative source of income to the farmers living in the often neglected high altitude mountain areas.”
Under this tie-up, Dabur officials will also impart training to the villagers on sustainable cultivation of herbs. Jivanti Welfare and Charitable Trust (JWCT), the company's CSR arm, had approached DIHAR & PRAGYA (an NGO operating from Leh-Ladakh), with the primary focus on helping the local community in Leh-Ladakh while also augmenting the population of medicinal herbs in the country.