The ‘hundi’ at Tirumala registered a record collection of Rs 20.24 crore in the past eight days during the annual Srivari Brahmotsavam celebrations, according to Tirumala Tirupati Devasthanams (TTD) Executive Officer D Sambasiva Rao. This is 33.5 per cent more than what was collected last year.
While 6.97 lakh devotees had the darshan of the presiding deity against 5.19 lakh last year, the sale of laddus shot up to over 29.96 lakh compared to 22.66 last year, registering an increase of about 32.26 per cent. The income earned by way of rent on the cottages and guest houses was Rs 1.64 crore as against Rs 1.22 crore last year. The Kalyanakatta, where heads are tonsured, registered an increase of 42.52 per cent with more than 3.45 lakh devotees shaving their heads compared to 2.39 lakh last year.
Srivari Brahmotsavam is one of the biggest annual events organised by Tirumala Tirupati Devasthanam (TTD) and is held for nine days. The procession, carrying the deity of Lord Venkateswara, is one of the main highlight of the event.
Its no secret that Tirumala is the richest temple in India. The temple premises has a couple of rooms where people are engaged in counting the`hundi' collections.