The production house of FAN has been employing various methods to promote Bollywood superstar Shah Rukh Khan's much-awaited film. The Yash Raj Films has released a series of short films explaining what it takes to be a true fan to someone, irrespective of what the society thinks.
The Tu Nahin Samjhega (You won't understand) series starts with introduction of a few fans, who have made worshiping their celebrities as their life's mission. The beautifully shot series throw light on the ordinary people who are doing some extraordinary things in the name of Shah Rukh. And a Lucknow couple who spent their honeymoon on Mumbai roads and outside Shah Rukh's house Mannat to shake hands with their idol and the Kochi brothers, inspired by their star, have been bringing smiles in to the lives of deprived people.
Shah Rukh's FAN may not be an ode to the star himself but to millions and millions of his fans across the world.