In the run up to Diwali, Snapdeal will be spending more than Rs 200 crore on a 360 degree marketing campaign over the next 60 days.
The new campaign will be launched next month on TV, YouTube, print, digital and social media and will also be seen on billboards and other external installations. It is designed to drive traffic and increase consumer awareness about the exciting festive season offers that will be hosted by the brand partners and lakhs of sellers on Snapdeal.
Key members of Snapdeal leadership team had spent over a week, travelling the across country and meeting both users and prospective users in cities, including Mumbai, Delhi, Kolkata, Chennai, Guwahati, Bhopal, Rajkot, Nagpur and Madurai, to understand what really matters to them. The campaign is based on insights drawn from these meetings.
The marketing investments, while timed with the festive season, are also part of a long term effort to create a distinctive positioning for Snapdeal. With more than 50 million products and services on its platform, Snapdeal is fast expanding its offerings to serve most of the daily consumption needs for millions of users in metros, cities and towns across India.
“Diwali is the most relevant shopping season in India and we have decided to leverage this opportunity to strengthen our distinct position in consumers’ mind. It is not just advertising, but our whole ecosystem is gearing for the season. Our platform and logistics are geared to handle huge surges as India gets into the festive spirit, while our sellers are readying their stocks to offer the best assortment and choices to our consumers,” said Kanika Kalra, marketing vice president of Snapdeal.