Popular app-based taxi service provider, Ola, plans to install ‘Billboard’ at prominent junctions in Delhi, Mumbai and Bengaluru to display and track carbon emission levels saved in real-time by commuters using ‘Ola Share’ rides in the respective cities.
The campaign aims at encouraging citizens to adopt shared mobility and help reduce negative impact on the environment, by helping reduce carbon emissions in the city. The initiative goes live from the first week of August.
The entire campaign has been designed for the three cities to compete against each other to achieve a set target of reduction in carbon emissions during this period. The ‘Billboard’ and live digital counters on social media will track the carbon emission levels real-time and act as a reference point for commuters to ‘do their share’ towards building a green, sustainable and congestion-free city.
This initiative by Ola is powered by The World Resource Institute (WRI), a global research organization, working towards creating low carbon economy. Together with WRI’s expertise and the support of millions of users, Ola aims at reducing carbon emission by 1200 tonnes—400 tonnes respectively in each city.
Raghuvesh Sarup, Head of Categories & CMO at Ola said, “Shared mobility is the new paradigm for sustainable transportation.” He added, “We intend to take this campaign to other cities as well and relentlessly work towards building sustainable mobility solutions for the country, as we advance on our mission of building mobility for one billion Indians.”
Vivek P. Adhia, Head, Business Engagement at WRI India said, “Initiatives promoting sustainable transportation, such as Ola’s ride-sharing, have the potential to significantly reduce the carbon footprint on the environment. While gaps have existed in measuring the impact, internationally consistent and locally relevant approaches being adopted by major players, would help in better planning and engagement in this space.”
Ola claims that since its launch in October 2015, it's shared mobility solutions have effectively saved over 20 lakh litres of fuel, reduced CO2 emissions of close to 48 lakh kilograms and helped 37 lakh vehicles stay off the road. It is now running in seven cities.