A STORY for every occasion. Anyone with such a repertoire would be much more than the life of a party, attracting people with their eyes and ears wide open. But how does one come by such a treasure?
Shoba Narayan says it is no big deal, and goes on to show it is QED―quite easily done―in her book. The book is about how storytelling could transform business and management. And she does tell a whole lot of stories on how to generate or source stories, when to tell them and how and with what consequence.
From simple and upfront selling of a product or service and breaking the ice at workplace to breaking bad news or sharing good tidings and for a million other things, simple anecdotes or even sentences can work wonders. Take, for instance, this anecdote about a guy trying to sell software. He begins with a dramatic description of his poor grandfather who died a broken man because he had to sell his Udupi hotel. Before the clients could wonder why, he got them hooked on to the product by saying the software could have saved the hotel.
Stories transmit mission statements and core values. They build teams and create a shared sense of purpose. There is also a chapter on eight ways to find stories in real life―get out, leave your cellphone and look around, cultivate skills and hobbies and read.
The book is a breezy story that even those who are not attempting to sell a dream or have anything to do with business would like to read. That is because Narayan makes you believe that storytelling is neither an art you have to be born with nor a craft difficult to learn.
And, the best part―the book does not have a single word that a class five student will not know or that cannot be found in the Concise Oxford Dictionary. That, a former news editor would tell batch after batch of youth wanting to become journalists, is the hallmark of good storytelling. When that is married to the idea of selling dreams, making businesses grow and succeed, it is a book people will want to grab.
Katha: Tell a Story, Sell a Dream
By Shoba Narayan
Published by Maven Rupa
Pages 192; price Rs295